{"id":305,"date":"2026-01-09T13:41:20","date_gmt":"2026-01-09T13:41:20","guid":{"rendered":"https:\/\/coffeemug.club\/index.php\/2026\/01\/09\/chumba-casino-expands-marketing-deal-with-michael-jordans-23xi-racing\/"},"modified":"2026-01-09T13:41:20","modified_gmt":"2026-01-09T13:41:20","slug":"chumba-casino-expands-marketing-deal-with-michael-jordans-23xi-racing","status":"publish","type":"post","link":"https:\/\/coffeemug.club\/index.php\/2026\/01\/09\/chumba-casino-expands-marketing-deal-with-michael-jordans-23xi-racing\/","title":{"rendered":"Chumba Casino Expands Marketing Deal With Michael Jordan\u2019s 23XI Racing"},"content":{"rendered":"<ul>\n<li><strong>Chumba Casino and 23XI Racing have extended their marketing pact<\/strong><\/li>\n<li><strong>Chumba is a sweepstakes casino operating in many states across the country<\/strong><\/li>\n<li><strong>23XI Racing is owned by Michael Jordan and Denny Hamlin<\/strong><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">Social sweepstakes platform Chumba Casino is expanding its relationship with 23XI Racing, the NASCAR Cup Series team owned by Michael Jordan and Denny Hamlin.<\/span><\/p>\n<figure id=\"attachment_372531\" aria-describedby=\"caption-attachment-372531\" data-style=\"width: 858px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-post-thumbnail-858xAUTO wp-image-372531 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Chumba Casino 23XI Racing sweepstakes\" width=\"858\" height=\"613\" sizes=\"(max-width: 858px) 100vw, 858px\" data-src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2026\/01\/590416140_18066603965448142_4926578751928920074_n-858x613.jpg\" data-srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2026\/01\/590416140_18066603965448142_4926578751928920074_n-858x613.jpg 858w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2026\/01\/590416140_18066603965448142_4926578751928920074_n-430x307.jpg 430w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2026\/01\/590416140_18066603965448142_4926578751928920074_n.jpg 1200w\"><figcaption id=\"caption-attachment-372531\"class=\"text-description\">A promotional collage from 23XI Racing highlights its ongoing relationship with Chumba Casino. The online sweepstakes casino will have its branding wrapped on Tyler Reddick and Bubba Wallace&#8217;s cars during select NASCAR races this season. (Image: 23XI Racing)<\/figcaption><\/figure>\n<p class=\"p1\"><span class=\"s1\">Chumba has spent heavily on <a href=\"https:\/\/www.casino.org\/news\/sweeps-casinos-continue-utilizing-celebrities-likeness\/\">celebrity endorsements<\/a> and sports marketing pacts in recent years. Following what the online casino called a &#8220;successful first year&#8221; of partnership with the 23XI team, which included Bubba Wallace&#8217;s win at the Brickyard 400, the Chumba paint scheme will return numerous times this year on the No. 45 Tyler Reddick car.<\/span><\/p>\n<div class=\"callout\">\n<p class=\"p1\"><span class=\"s1\">Reddick&#8217;s No. 45 Chumba Casino Toyota XSE will race in the season-opening Daytona 500 at the Daytona International Speedway on February 15, marking the first time a Chumba Casino-branded car will run in The Great American Race. Chumba&#8217;s deal with 23XI will additionally include promotions and activations with Wallace&#8217;s No. 23.<\/span><\/p>\n<\/p><\/div>\n<p class=\"p1\"><span class=\"s1\">Wallace&#8217;s car will be decked out in Chumba Casino paint for the Brickyard 400, where he returns to defend his title at the Indianapolis Motor Speedway on July 26. Along with vehicle wraps for Reddick and Wallace, the Chumba Casino emblem will continue to be displayed on the drivers&#8217; firesuits and team equipment throughout the season.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Chumba is part of VGW, or Virtual Gaming Worlds. The group&#8217;s other brands include LuckyLand Slots, LuckyLand Casino, and Global Poker.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">23XI Racing debuted at the 2021 Daytona 500. Jordan famously wore the number 23 during his NBA Hall of Fame Career. The XI represents Hamlin&#8217;s No. 11, which he used during his NASCAR Cup career.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Social Casino Sponsors<\/b><\/span><span class=\"s1\">\u00a0<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Social casinos are controversial online gambling platforms operating across the country. \u00a0State attorneys general, lawmakers, and gaming regulators say the sweepstakes casinos violate online gambling laws.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Platforms like Chumba Casino and its competitors, like Modo Casino, Stake, and MyPrize, have been issued cease and desist letters in numerous states.<\/span><\/p>\n<div class=\"callout\">\n<p class=\"p1\"><span class=\"s1\">Sweepstakes casinos claim to be free-to-play social gaming operators, but their offering of a secondary digital currency, often called sweeps coins, allows players to play interactive table games and online slot machines for real money. The sweepstakes allege that sweeps coins cannot be cashed out but only &#8220;redeemed.&#8221;<\/span><\/p>\n<\/p><\/div>\n<p class=\"p1\"><span class=\"s1\">Chumba Casino has used its NASCAR partnership with 23XI to promote its online gaming business and mainstream social casinos. It isn&#8217;t alone.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Last year, <a href=\"https:\/\/www.casino.org\/news\/modo-sponsoring-no-77-car-for-quartet-of-nascar-races\/\">Modo Casino sponsored<\/a> Carson Hocevar&#8217;s No. 77 car for four NASCAR Cup Series races. Modo Casino is owned by ARB Interactive, which acquired Publishers Clearing House in 2025 and made Modo the &#8220;Official Social Casino of PCH.&#8221;<\/span><span class=\"s1\">\u00a0<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Sweepstakes Crackdowns<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">California, Connecticut, Delaware, Idaho, Montana, New Jersey, New York, Nevada, and Washington have all passed laws prohibiting online sweepstakes casinos from operating. Bills to ban dual-currency online social gaming casinos are likely to be considered this year in Minnesota, Massachusetts, Illinois, Missouri, Ohio, and Pennsylvania.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Many state gaming regulators and attorneys general have additionally issued sweepstakes casinos cease-and-desist orders, including in Arizona, Iowa, Louisiana, Maryland, Michigan, Minnesota, Tennessee, and West Virginia.<\/span><\/p>\n<p>The post <a href=\"https:\/\/www.casino.org\/news\/chumba-casino-expands-deal-michael-jordans-23xi-racing\/\">Chumba Casino Expands Marketing Deal With Michael Jordan&#8217;s 23XI Racing<\/a> appeared first on <a href=\"https:\/\/www.casino.org\/news\">Casino.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chumba Casino and 23XI Racing have extended their marketing pact Chumba is a sweepstakes casino operating in many states across the country 23XI Racing is owned by Michael Jordan and Denny Hamlin Soci<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-305","post","type-post","status-publish","format-standard","hentry","category-sports-betting"],"_links":{"self":[{"href":"https:\/\/coffeemug.club\/index.php\/wp-json\/wp\/v2\/posts\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coffeemug.club\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coffeemug.club\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/coffeemug.club\/index.php\/wp-json\/wp\/v2\/comments?post=305"}],"version-history":[{"count":0,"href":"https:\/\/coffeemug.club\/index.php\/wp-json\/wp\/v2\/posts\/305\/revisions"}],"wp:attachment":[{"href":"https:\/\/coffeemug.club\/index.php\/wp-json\/wp\/v2\/media?parent=305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coffeemug.club\/index.php\/wp-json\/wp\/v2\/categories?post=305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coffeemug.club\/index.php\/wp-json\/wp\/v2\/tags?post=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}